Hit Me Hard and Soft by Billie Eilish

Welcome to the Top 10 of 2024! This is the point in the Top 31 where the decisions I’ve made about what albums to include and where they sit in the Top 10 can really be contentious with the small group of you who are paying close attention. A lot goes into my thought process of where to put an album that I enjoyed greatly throughout the year. There’s the quantitative side – literally how much did I listen to a given artist, but that plays only a small part in my decision. A Top X of anything as derived by a single individual is always a qualitative, gut-feeling endeavor. The Bacon Top 31 is no different. It’s a blend of: How much do I enjoy an album? How often did I listen to it in certain scenarios of my life? How much was the album loved / requested by one of my children?

The album at #10, the fantastic Hit Me Hard and Soft from global powerhouse Billie Eilish hits just the right notes of all of those questions. I enjoy it greatly, I listened to it often around the house and in the car, and the album was VERY MUCH loved by one of my children. But it should be said just because an album is loved by my children doesn’t mean it will show up in the Top 31. You don’t see a Bluey album in here, do you?

Billie Eilish has been making music for 10 years now, and yet she was born in the current century. She is a month into being 23 years old (born December 18, 2001), and yet each of the three full-length albums she’s released have sold more than 2 million copies each. You rarely see that kind of success from anyone, and you never see it from someone who has only been alive for just over two decades. Hit Me Hard and Soft is a VERY good album, and I can’t help but compare it to other releases by global, white, female, megapop stars in 2024. This album is much better than Taylor Swift’s 2024 album The Tortured Poet’s Department, released a month before Eilish’s album. It’s also way better than Sabrina Carpenter’s Short N’ Sweet and Ariana Grande’s Eternal Sunshine. It may be on par with Charli XCX’s Brat, and I’m sorry to say I can’t really give an opinion there, because I simply did not give Brat much attention (but I still hope to). To me, Hit Me Hard and Soft is the best of that bunch.

I’ve been enjoying Eilish’s growth in fame and musicality over the years.¹ I was enamored with her EP Don’t Smile at Me but it did not appear on the Top 31 because I used to have stupid requirements about what qualified as an “album.” Her debut album, When We All Fall Asleep, Where Do We Go? showed up at #12 in 2019. Unfortunately, I didn’t give her sophomore album Happier Than Ever its due, but if I were to rejigger that list from 3 years ago I’m sure there would be some changes now. All that said, Hit Me Hard and Soft is truly her best yet.

“Birds of a Feather” (featured in the video above) is a great song about love and connection, and the video is fun to watch in an Everything, Everywhere, All At Once kind of way. (Watch the short behind the scenes video about the making of, too.) “Chihiro” is my second favorite track on the album, and its quieter tone goes well in an otherwise high-energy album. “Lunch,” the lead single from the album, is catchy but a bit vapid in its lack of complexity. It feels as though it’s seen popularity due to the nature of a young woman singing “I could eat that girl for lunch” evoking thoughts of a still-inexplicably-scandalous lesbian nature. The behind the scenes on this one is less interesting, but it’s neat she also released three of the complete one-take lip syncs of the song for fans to enjoy: (One Take T002), T004, and T009.

If you only give the music a quick pass, and don’t think too much about what you’re hearing, it may be easy to write off Eilish and her producing partner, cowriter, and brother Finneas as merely being in the right place at the right time. But once you start to dig, you really see how much effort these two put into making something the best it can be. A good example of this effort can be seen in the “NPR Tiny Desk Concert” the two of them performed on, “unplugged” style, with a backing band. Eilish doesn’t come off as her only 22-years-of-age, but she is still very endearing as far as global megastars go.

As I mentioned in my Tyler, The Creator review at #12, I do my best to encourage the positive ends of my children’s music listening. They are often stuck listening to my personal favorites while I drive them around to various activities, but I also give them a window into being able to request things. I try to not just shoot their requests down because it’s not something I would traditionally want to listen to. This mentality has brought a lot more good music into my world. In the case of Billie Eilish, I was already well into her world prior to my youngest’s own love of Eilish’s music. But it‘s because of my youngest that my “well into” turned into a “love” of Eilish’s music in 2024. I look forward to other music turning into loves for me as she grows up.

^{1. I’ve also avidly watched the annual interview that Vanity Fair magazine has been creating with Eilish for the past eight years. Watch for yourself if you’ve not seen them before. ↩}

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When We All Fall Asleep, Where Do We Go? by Billie Eilish

From one young pop phenom at #13 to an even younger, even more popular phenom at #12, Billie Eilish and her stellar debut album When We All Fall Asleep, Where Do We Go? I’m completely lost at where to start in this review, as there’s so much to say. Eilish, at only 18 as of this writing, has been releasing extremely-popular music since she was 14. “Ocean Eyes,” the song she released in 2016, has been played on YouTube 200 million times. Since then, Eilish, with her 22-year-old brother Finneas as producer, has been releasing hit after hit.

Her debut album, here at #12, is chockablock with ear worms. Falling on the indie-goth side of the pop spectrum, Eilish’s songs demonstrate a level of maturity and depth that even some 30-something artists can’t evoke. Her lyrics are full of metaphor and innuendo, painting the picture of someone who’s already lived a full life. Then you remember they’re the words of a (when written) 14, 15, or 16-year old home-schooled girl put to music she and her 18, 19, or 20-year old brother cooked up in Pro Tools in their small bedroom-based studios.

The amazing songs are only part of the equation. Even more outstanding is her command of the promotion and consumption of her music. For starters, look at the YouTube output for the songs on this album:

“lovely” with R&B artist Khalid, directed by Taylor Cohen and Matty Peacock
“you should see me in a crown” in both a Takeshi Murakami-directed animated version and a live-action vertical video version, directed by Eilish, that has her covered in live spiders
“when the party’s over” (shown above), a crazy-amazing song with a crazy-amazing video directed by Carlos López Estrada, who also directed Father John Misty’s fantastic video for “Mr. Tillman,” featured at #26 last year. Be sure to watch the behind-the-scenes from the Eilish video, too.
“bury a friend” which was directed by Michael Chaves
“bad guy” in both normal version, directed by Dave Meyers, in which she can be seen rolling around in a Takeshi Murakami smiley-flower outfit, and vertical version that shows the outtakes of the normal version
“all the good girls go to hell,” directed by Rich Lee, which starts with a clip also shown in “bury a friend” above and takes it in a completely different direction
and finally, “xanny,” directed by Eilish herself

That’s ten separate independently-produced videos for 50% of the songs on the album. As I put together this list, I’m often hard-pressed to find more than one, maybe two, videos per album. Outside of the music videos, Eilish has had long-standing relationship with Apple Music (culminating in a lovely long-form holiday commercial from last year). On top of that, Eilish has famously done an interview with Vanity Faire magazine three times, each a year apart, answering the same questions and reminiscing about where she’s come from and where she’s going. That is huge foresight by VF.

If you’ve only heard Eilish’s name, you must hear the music. Set aside all your preconceptions and just listen. You will not be disappointed.

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13. Cheap Queen by King Princess
14. Anima by Thom Yorke
15. Everything Not Saved Will Be Lost Parts 1 + 2 by Foals
16. Gallipoli by Beirut
17. My Finest Work Yet by Andrew Bird
18. Four of Arrows by Great Grandpa
19. Designer by Aldous Harding
20. Norman Fucking Rockwell! by Lana Del Rey
21. Our Pathetic Age by DJ Shadow
22. Juice B Crypts by Battles
23. Pony by Orville Peck
24. Hyperspace by Beck
25. Eraserland by Strand of Oaks
26. Dogrel by Fontaines DC
27. You’re the Man by Marvin Gaye
28. Big Wows by Stealing Sheep
29. 1000 gecs by 100 gecs
30. In the Morse Code of Brake Lights by The New Pornographers
31. Radiant Dawn by Operators

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#10 on the 2024 Bacon Top 31 — Billie Eilish

#12 on the 2019 Bacon Top 31 — Billie Eilish